Traction Magazine.

Issue 11 - Summer 2025

b.e. good.

Bridget Good’s love for fashion didn’t begin with a storefront or a blog. It started in Boone, Iowa — her hometown — and blossomed during her years at Iowa State University. After a summer internship working with a renowned celebrity stylist in New York City, she returned to Central Iowa and launched b.e.good in Downtown Ames. Read more in this feature article of Traction magazine.