AREA of Excellence.

The Ames Regional Economic Alliance, known as the Alliance, works to promote economic growth and community development across Boone, Hamilton, and Story counties in Central Iowa. We are an alliance of people and businesses partnering for economic growth to make this region one of excellence, innovation, and a leading area for success in the state and the region.

Our Impact.

750+

Alliance Members

$238M

in Capital Investments

100+

Business and Community Events

Affiliate Organizations.

The Ames Regional Economic Alliance has a long history of organizational partnerships across the area. These affiliate organizations serve a specific purpose and provide greater depth of service and programming to members. Learn more about all of our affiliate organizations.

Our Communities.

AREA News.

Radicáto Secures Funding to Enhance Business in Boone

The Ames Regional Economic Alliance Welcomes Katlyn Mock as New Client Services Coordinator

September End of Month Update

FUEL Story County Rebrands as AREA Young Professionals

Traction.

Traction magazine is a quarterly publication from the Ames Regional Economic Alliance. It provides an opportunity to tell our story, not only about our organization, but to inform our community about what is happening in the area. The Alliance and our affiliate organizations help create traction in our community. We drive business and community vitality in the region by being connectors. We lead, engage, and advocate for the betterment of our communities. We help get projects off the ground or move them forward, and we are undeterred in our purpose, cause, and passion. A great idea often needs a little bit of progress and momentum, and we help provide that traction to move it forward.