Kent Rotert at Colorbiotics

Colorbiotics, a Sika Company, headquartered in Ames, Iowa, has been innovating products that enhance the beauty of homes, businesses, parks, and athletic facilities for more than 30 years. In short, they are the industry leader in the science behind landscape and concrete colorant and equipment. 

Kent Rotert serves as Vice President for Colorbiotics and has been with the company from the beginning. In February 2006, he was hired as the first marketing manager for Becker Underwood (now Colorbiotics) and has since held positions that related to new business development, sales, and marketing. 

Today, Rotert manages operations, research and development, sales, purchasing, technical services and other functions necessary in moving the Colorbiotics business forward. Under Rotert’s direction, Colorbiotics has had consistent growth with over 70% in top line growth since 2017. All of this while being sold and restructured 5 times. The brand recognition has increased, and the customer satisfaction numbers are the highest in the industry. 

While serving in the role of director of marketing and new business development, Rotert managed and implemented the design, construction and move logistics of Colorbiotics new 140,000 square-foot state-of-the-art world headquarters and production facility in Ames. This year, they opened a new 25,000 square foot warehouse and training center, their second location in the community. 

Through these facilities, Colorbiotics has the capacity to produce 1 million pounds of colorant per day that supports their over 900 customers across 12 countries. 

In May 2023, Colorbiotics was acquired by Sika, an international company that is aligned in seven target markets including concrete, waterproofing, roofing, flooring, sealing & bonding, refurbishment and industry. Sika has offices in 103 countries with over 400 manufacturing facilities and more than 33,000 employees worldwide, and annual sales of over $13 billion in 2023. 

As part of Sika, Colorbiotics continues to transform concrete production and construction with environmentally friendly additives that extend service life, while also operating independently.  

At their Ames location, Colorbiotics conducts research using simulated light and climate to understand long term effects of their products. They recycle over 400,000 pounds of plastic on a yearly basis, and they process and treat water before sending it back to the City of Ames. Colorbiotics, a Sika Company, is a global brand committed to quality, innovation, and the environment.

Colorbiotics Statistics:

Recycled over 400,000 pounds of plastic in 2023

Recycled over 45,000 pounds of steel in 2023

Managed over 7,000 semi-trucks at the Ames facility

Capacity to produce 1 million pounds of colorant per day

Average 5 import containers arriving at Colorbiotics every day

Colorbiotics has grown over 70% since 2017

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