Ames Chamber of Commerce Rebrands as Ames Regional Economic Alliance

Ames Regional Economic Alliance logo

Today marks an exciting milestone for our organization as we unveil Ames’ ‘worst-kept secret’ and proudly introduce our new name and brand: Ames Regional Economic Alliance.

Since 1944, we have proudly operated as the Ames Chamber of Commerce. However, over the past 15 years, our organization has significantly evolved, expanding our services, programs, and team members. This growth has allowed us to play a much more comprehensive role in our community.

Rebranding to the Ames Regional Economic Alliance, also known as the Alliance, is our brand catching up to the work that is already taking place.

What will change? Only the brand.

While we are introducing a new brand, our mission remains unchanged. We will continue to serve as a catalyst for economic growth and community development across Boone, Hamilton, and Story counties.

As a member of the Ames Chamber of Commerce, you are now part of the Ames Regional Economic Alliance. You’ll enjoy the same membership benefits and opportunities, simply under our new name.

Whether it’s economic development projects, networking events, workforce development workshops, speaker programs, policy forums, or a variety of other initiatives, our work will continue.

New Website

Alongside our new name and logo, we are excited to unveil a new website that truly represents our organization’s work.

On our new site, you can learn more about our community partners, regional economic development projects, affiliate organizations, and membership benefits.

Visit us at to learn more.

Thank You

To our members, investors, and community partners across the three-county region, thank you! Your steadfast support has enabled our organization to grow and create a positive impact throughout the area.

The Ames Regional Economic Alliance, known as the Alliance, works to promote economic growth and community development across Boone, Hamilton, and Story counties in Central Iowa. We are an alliance of people and businesses partnering for economic growth to make this region one of excellence, innovation, and a leading area for success in the state and the region.

Ames Regional Economic Alliance Website

Alliance Brand Reveal Video