2025 Heart of Ames

Love is in the Air in the Heart of Ames!

Indulge in all that Downtown Ames has to offer as our Downtown Businesses present a curated celebration of love and connection February 1-16! ✨

Our mission? To showcase Downtown Ames as the ultimate date night destination to celebrate those you love! Our Downtown Businesses have curated a list of ideas for experiences, gifts, galentines, food and kids to help guide your way through the Heart of Ames celebrating those you love and care for.

Join us to feel the heartbeat of Downtown Ames as you create unforgettable moments together in the heart of the Ames.